The Indian Express - Rahul V Pisharody - Hyderabad, Does anybody seriously know what is biodiversity conference? And, what is this Meeting of Parties to the Cartagena Protocol on Biosafety? But people in the twin cities sure do know what are genetically modified (GM) crops and of course, organic farming and organic food products. How? Not because of any conference but thanks largely to Aamir Khan's highly successful 'Satyamev Jayate'.
From start up companies to marketing executives, all those involved in the sale of organic products are a happy lot and are of the unanimous opinion that Satyamev Jayate has fuelled demand for them in a big way. In fact, according to them, the demand for organic products in the city has been increasing by almost 50per cent every year.